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| A photo taken by Michael Pollan in this article. | 
Drought, Corn and Food Prices
                                                         
                                                         
The
 devastating drought that we’ve seen this summer (particularly in the 
Midwest) has certainly stirred the headlines - with some reports 
claiming we’ll see a dramatic increase in food prices, while other 
reports claiming just a small uptick. My guess is that more and more 
shoppers will be entering your store concerned and perhaps fearful about
 rising food prices, and looking to you for some answers, or at the very
 least, a little bit of wisdom and comfort on the issue. While this 
article is not intended to be a proclamation on what exactly will 
happen, there are some pretty solid indicators we can look at that can 
help you as you have these conversations with your customers. To that 
end, here are a few key points to keep in mind as you talk with your 
customers: 
  - 
The crop most affected by the drought is corn. Soybeans will also be 
affected, but because corn matures earlier, we’re still waiting to see 
how the drought affects the beans. 
  
- 
The big concern, of course, is how will food prices be affected? There 
are a few considerations as we examine this. In general, the Agriculture
 Department expects that grocery prices will go up about 3-4 percent 
next year - just slightly higher than a normal yearly increase. The USDA
 says beef prices are expected to jump 4 to 5 percent, making it among 
the biggest price hikes for food. Dairy product prices are expected to 
climb 3.5 to 4.5 percent, poultry and egg prices up by 3 to 4 percent, 
and pork prices up by 2.5 to 3.5 percent. The USDA projects an overall 2
 to 3 percent price increase for fruits and vegetables next year. That 
is in line with this year’s increase. 
  
- 
The basic sweet corn that you carry in your produce department will 
barely be affected. Even though it’s been dry, non-feed corn is 
irrigated. Feed corn, on the other hand, is not irrigated and will incur
 the most damage from the heat and drought. 
  
- 
As has been the case with droughts in previous years, products other 
than meat products see very little increase in their price. However, 
with meat it’s a much different story. This is particularly true with 
poultry as so much of their diet consists of corn. The same will be true
 for hogs and cattle raised on grain. 
 
- 
Eggs and milk will also be affected by the drought. Milk will probably 
go up slightly, but not as much as beef or pork. Eggs will also go up in
 price, because you’re converting corn through chickens at a very rapid 
pace, and it’s their primary feed ingredient. 
  
- Many conventionally grown packaged foods (and even foods that are called natural) contain corn - most of which is not irrigated, meaning it was affected by the drought. Although 80-90 percent of conventionally raised packaged foods contain corn, it’s often such a small percentage of the ingredients in the product, that even a significant increase in the price of corn, will only add pennies to the cost of the packaged product.
 
 
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