Equal Exchange introduced two new chocolate bars this week at the Coop: Organic Dark Ecuador 65% and Organic Chocolate Caramel Crunch with Salt 55% cacoa. Initial reviews are very favorable.
Coop chocolate lovers are sophisticated--the best sellers are the very dark chocolates and chocolate with salt is second.
The bearded Mast Brothers in Williamsburg used to have a corner on the chocolate w/salt market--pricey at $5.57 per 2.5 oz. Chocolove recently introduced a very popular chocolate (55%) with almonds & salt= $1.89 per 3.2 oz. Lindt's Excellence dark chocolate/touch of sea salt = $2.12 for 3.5 oz. Equal Exchange rings up at $2.84 for 3.5 oz. and is the only fairly traded chocolate in this group. (These are current August prices.)