Sunday, July 19, 2009

Field Day for beans...

Our major health food distributor, UNFI, is developing a line of foods that is "private label," under the name Field Day. This is similar to Whole Foods 365 label. The goal is to develop high quality and less expensive items. They are starting with canned beans. The Field Day beans are guaranteed to be grown in the U.S. Westbrae does not reveal where their beans are grown, probably China. Eden beans are grown in the U.S. Field Day beans are less expensive than both Westbrae & Eden organic beans. We are replacing the Westbrae black, garbanzo, pinto and kidney in the small cans with Field Day beans. Replacing Bearito baked beans is also being considered. (Bearito is part of the Hain-Westbrae, etc. corporation.)

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