Friday, October 01, 2010
The great hummus switchero
Where has all the Sabra gone?
To Virginia. That's right folks, the Sabra manufacturing plant has been moved from Queens to Virginia. That's one of the reasons we decided to try out a new local brand called Sonny & Joe's.
Here's a little more history:
The original Sabra Blue & White Foods was started in Queens, NY in 1986. In 2005 the international food company, Strauss Group, bought a majority share share in Sabra Blue & White Foods. Then in March 2008 PepsiCo and Strauss Group formed a joint-venture partnership (PepsiCo has a 50% share) and renamed Sabra Blue & White Foods to Sabra Dipping Company. This year Sabra Dipping Company also built a new manufacturing facility in Richmond, Virginia and moved the production south (the headquarters remain in Queens.)
So what makes Sonny & Joe's worth trying? It's local for one--made in Williamsburg, Brooklyn in small batches so we get the freshest they have to offer. Try it, we think you'll like the fresh taste, creamy texture. You may even like it better than Sabra!