If you occasionally shop at a supermarket, you may have already seen the green "Smart Choices Made Easy" label on food packages. In an article entitled "Smart Choice Foods: Dumb as They Look" in Forbes, the writer, Rebecca Ruiz, details the absurdity of the label. The subhead for the article says it all: "Processed-foods giants spent more than $1 million to create nutritional guidelines for a labeling system that favors their own products."
So what products made the cut: Fruit loops and Fudgsicles. I haven't noticed the Smart Choice label on any products that the Coop carries--maybe Kellogg's Raisin Bran is too, too healthy. But then I haven't looked.