Liberté Yogurt has gone through some changes recently as you
may have noticed. Here’s some
information:
Liberté Natural Foods was an independent company based out
of Brampton, Ontario, a local producer by the Coop’s 500-mile definition. The
milk for their cows milk products was bought from a Vermont farmers’
cooperative that we were happy to support being a fellow cooperative.
In late 2010, Yoplait brands acquired Liberté Natural
Foods. At first there was little change. Then a few products were changed or
discontinued. Some lines – like the Goat
Yogurt – were eliminated completely. But
similar to the way Stonyfield remains independently run though owned by Groupe
Danone (Dannon), Liberté’s products did not change too much for the next year.
In July 2011 General Mills took control of Yoplait and
Liberté line has undergone significant changes.
The packaging changed. The large-sized
lowfat style was eliminated. And most
significantly, the sourcing of the ingredients has changed and the
manufacturing has moved.
The St. Albans Cooperative in Vermont no longer supplies the
milk used to make Libreté yogurt. Production has moved to Tennessee. The sourcing of the milk is hard to determine
– possibly in Tennessee but I’ve also heard California. The side of the container says “made with
milk from cows not treated with rBST/rBGH” – the bare minimum standard for most
milk products these days and in any yogurt we sell.
Liberté is cheaper than ever to buy. While this may be reflection of the
efficiencies inherent in huge corporations, it may also be a reflection of the
ingredients used.
Members still buy huge amounts of Liberté yogurt. Many members may not have known about the
changes in the product. The Coop is not going
to stop selling Liberté although it would no longer be considered “local” and
does not appear to have any relationship to any farmers’ cooperatives. So long
as members show a desire and there are not any other significant changes to the
product, we will continue to sell Liberté Yogurt for the foreseeable future.
Cooperatively yours,
Peter the Coordinator who resides in Yogurtland
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