Monday, April 07, 2008

Help Fair Trade Banana Farmers Affected by Floods in Equador!

The following is a message from Jonathan Rosenthal,
Managing Director, Oké USA:
Dear banana eaters, sellers and concerned persons,
As many of you know, our organic Oké USA fair trade bananas come from El Guabo, a cooperative of 500 family farmers in coastal Ecuador. Since late January, the region has experienced devastating flooding. One co-op member's son was killed, roads and houses were damaged and several farmers have lost all of their plantings.
The Oké USA staff and I are asking you to join us in supporting the farmers of El Guabo by raising $20,000 to buy a Bobcat Excavator that the co-op will use to drain the flooded farms and do preventative maintenance to mitigate the impact of future floods.
All contributions are tax deductible, courtesy of Oké co-owner Red Tomato, a tax-exempt non-profit, and will go directly to fund the purchase of the Bobcat. The Bobcat fund has been seeded by another Oké co-owner, Equal Exchange. We are already more than 10% funded!
Finally, please remember that fair trade is a powerful part of sustainable development, the key to minimizing the impact of natural disasters.
Thank you for your concern, your contributions and your solidarity with the farmers of El Guabo.
-Click here for more info and to make a donation.-

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